Ethics is the study of morality, to understand and justify it through reflection and examination.
By Robert A. Scott, President, Ƶ
Ethics is in the news. Corporate fraud allegations at Olympus and Satyam,following the example of Enron, plus new cases of insider trading, have brought renewedattention to corporate codes of ethics. Colleges and universities are also updating theircodes, following revelations at Penn State and elsewhere. But what do we mean byethics? How do we distinguish between and among ethics, morality, and law?
Morality is about knowing right from wrong, good from evil, with standards oftengrounded in some religious or theological tradition. By law, we mean legal standardscodified by the public’s representatives and interpreted by the courts. However, as wehave seen, laws are often honored in the breach, as we note banks paying fines fordisobeying laws they earlier promised to obey.
Ethics is the study of morality, an attempt to understand and justify moralitythrough reflection and examination.
The terms ethics and morality are often used interchangeably. However, the termmorality refers to behavior, right or wrong, or a person, good or bad. Ethics is about theexamination of morality. Therefore, business ethics or corporate ethics is aboutunderstanding what an enterprise considers to be right and wrong behavior.
One can note in corporate codes of ethics a frequent reference to the terms“fairness” and “fair”. Fairness, by most definitions, represents a state, condition, orquality of being fair; free from bias or injustice; even-handedness; impartial; free fromdiscrimination and dishonesty; free from favoritism, self-interest, or personal preferencesin judgment.
Some actions may be legal and meet contemporary standards of morality, yet notwithstand ethical analysis. This was the case with slavery. It was legal; most religiousinstitutions and theologians did not speak out against it as wrong; yet it did not stand upunder ethical inquiry.
While morality is about right and wrong, ethics is often concerned with one“right” or correct action compared to another one. Those who favored slavery arguedthat they had a right to personal property and defined certain human beings as property.Fortunately, this logic was overturned for the most part, although we still see evidence ofits application. In either case, cries for ethical consideration can be a harbinger ofchanges in moral and legal standards, because ethics tests the justness of moral standards.As such, it is neither conservative nor liberal; its lens is that of fairness and equity in itsassessment of what contemporary arbiters call right and wrong, good and bad.
Other examples of rights in tension with other rights might be represented byanimal rights advocates who think that fox hunts, hunting in general, and eating meat areimmoral and do not meet ethical tests. This is a more difficult argument to make, but isa good example of how customs, culture, and the continuity of traditions can affect thesetting of standards for behavior.
Corporate codes of ethics are applied to actual and apparent conflicts of interest.Such conflicts are permissible if they pass the “smell test” and do not seem to be givingspecial advantage to one party. However, potential conflicts are not confined to financialmatters, but may have to do with other forms of relationship. For example, theinterrelatedness of directors is subject to ethical scrutiny. Off-line agreements, or actingtogether without the knowledge of other directors, can undermine director obligations forproper behavior.
Perhaps the area where the role ethics can be highlighted most clearly in thecorporate setting are in the following examples. Take a company with a large amount ofexcess cash. It has the opportunity to invest in research and development for newproducts; hire additional staff in order to increase productivity and volume or relieveworker stress; invest in equipment to increase productivity; improve compensationthrough enhanced salary and benefits; contribute to the community through charitablecontributions; invest in equipment and systems that will reduce its impact on theenvironment; increase the dividend for shareholders of record; use the extra cash to buyback stock; or award bonuses to senior executives without regard to the achievement ofcorporate goals. All choices are legal and moral, but the last two give unequal advantageto corporate officers who are likely to own more stock options than others, includingemployees and other shareholders, and stand to benefit more than others. This is notnecessarily bad, as buying back stock, for example, can have positive effects, but thechoices available should be discussed and the corporate code of ethics referenced in spiritas well as in word.
Another example is for the executives to seek the sale of the company structuredin a manner that benefits management more than shareholders. Or, consider the productsales urged by investment executives which required great risk and debt, but whichultimately were protected by federal policy for all but the buyers.
These are examples of management actions which are legal, or at least not illegal,and most would say are not immoral; yet they raise questions because they seem to giveunfair advantage to some parties over others without adequate notification orjustification. They may fail the “fairness” test, the test of “fair dealing”, which thecorporate code says is paramount.
Boards of directors are under great scrutiny and must develop a culture ofconscience, not just a culture of compliance, if they are to retain the confidence of thepublic which grants them their charter.
Based on an invited presentation at a Continuing Legal Education Seminar hosted byRuskin Moscou Faltischek, Uniondale, New York, November 9, 2011. This is a revisedversion of the essay published in “Garden City Patch” (the AOL News Service) onDecember 19, 2011.
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